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KDA Industrial Design Consultants, Inc., Designers - Industrial, Addison, IL

The Marketing Paradox Thermos Company - Workman's Lunch Box


The Results:

The product positioning was right on target. The new container was enlarged in size yet the Lunchbox was cost reduced by 12%. The latches utilize the properties of polypropylene that when properly molded become "living hinges" which will flex millions of times and cannot be torn off, even with the roughest treatment.

The utilization of KDA's professional Industrial design capabilities provided a unique and distinctive new product that is cost effective and easy to manufacture.

Copyright (c) 2012 KDA Design


New Workman's
Lunch Box

New Workman's
Lunch Box

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